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Last Week to Pre-Order Inside Virtual Goods: Spending and Usage Patterns of...
If 2010 is remembered as the year that games on social networks became a billion dollar business, 2011 is quickly becoming the year that the industry is starting to mature. Facebook is mandating...
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Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming...
If 2010 is remembered as the year that games on social networks became a billion dollar business, 2011 is quickly becoming the year that the industry is starting to mature. Facebook is mandating...
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As Demand for Facebook Credits Increases, Microincentive Provider Ifeelgoods...
Ifeelgoods, a company that lets businesses offer Facebook Credits as rewards for purchases and signups, today announced the closing of a $6.5 million Series A funding round led by Idinvest. As Facebook...
View ArticleZynga’s IPO Means More Visible Feedback for Facebook’s Platform Product and...
Since the Facebook Platform’s launch four years ago in May 2007, the company has made many changes to its Platform APIs and Platform policies that have had significant ramifications for all developers...
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Zynga Doubled ARPU From Last Year Even as Facebook Platform Changes Slowed...
With Zynga’s IPO filing on Friday, we finally got some numbers to bear out what had been common, but unproven, industry knowledge: that Zynga had been able to overcome handing 30 percent of its...
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Facebook Prohibits Promotion of Apps on Competing Social Platforms,...
Facebook has updated its Platform Polices, prohibiting apps from linking to or promote apps on competing social platforms, and from rewarding users with virtual currency, goods, or downloads through a...
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Featured Facebook Campaigns: Car Town & Car and Driver, Einstein Bros Bagels,...
Several of the campaigns featured in our post this week incorporated games into the ways they highlighted products. Car and Driver magazine began a long-term partnership with the Facebook game Car Town...
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Last Week to Pre-Order Inside Virtual Goods: The Future of Social Gaming 2012
2011 will be remembered as the year that Zynga filed for its IPO, Google launched Google+, and Facebook executed the Credits transition. With the first potential social gaming IPO, Zynga plans to...
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Facebook estimates 4 percent of Q1 revenue came from ads on Zynga app pages,...
Facebook estimates that about 4 percent of its first quarter revenue can be attributed to ads displayed on Zynga app pages, according to an updated regulatory filing. An additional 11 percent of Q1...
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27M users bought virtual goods using Facebook Payments in 2012; Zynga’s...
Approximately 27 million users bought virtual goods using Facebook Payments in 2012, up from 15 million in 2011, according to a document the company filed with the Securities and Exchange Commission...
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